OPINION: The paradox of social media - Deborah Choo

Yahoo! News Singapore, 13 Feb 2012
In an era of social media, “You know how you’re always told ‘you are not what you read’. Today, you read what you are,” said Alan Soon, Managing Editor and Head of Audience at Yahoo! Southeast Asia.
Addressing the paradox of social media, he claimed that despite the fact that social media exposes everyone to the mass of information out there, readers tend to narrow only selected news feeds depending on individual’s interests. Full story