It is likely to take until the end of this year before Tiger Airways can assess whether it has a viable Australian consumer market and a future in its southern outpost.
The Singapore-based carrier did massive damage to its brand – and even some minor collateral damage to the brand of its biggest shareholder, Singapore Airlines – when it was grounded from July 1 to August 12 for safety violations.
However, it is still difficult for the airline’s Australian consumer supporters to put their money where their mouth is as Tiger is taking an ultra-conservative approach to restarting services. Full story
