DBS Bank's ongoing social media pilot initiative involves birds and fun, but a game of Angry Birds it is not, and the Singapore-based bank is serious about pleasing both customers and merchants at the same time.
Run in Singapore, Hong Kong, Jakarta, Mumbai and Taipei, the month-long DBS Places campaign ending Sep. 5 awards points to participants when they "check in" with their mobile devices via Facebook Places or recommend their friends to DBS's partner merchants in the five Asian cities. Full story
