Singapore girls are materialistic: SMU study

Yahoo! Singapore News, 15 Jun 2011
A new research has shown that Singaporean women are "significantly" more materialistic than their American peers. Published earlier this year, the study by Singapore Management University (SMU) psychology professor Norman Li surveyed about 400 psychology students aged between 19 and 21.
The local females polled an average of 3.98, compared to the American women's score of 3.74. The closer the score is to five, the more materialistic one is deemed to be. Full story