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The chain launched its fourth such outlet in Serangoon today, and said it will open two more by 2013. It added that it aims to have at least one hypermarket in the North, South, East and West heartland areas of Singapore.
FairPrice stressed that the hypermarkets will help to keep food items down, adding, “The format has helped to contribute to the economies of scale … we are able to negotiate for better prices”. It added, “We are able to stockpile more rice for example, so we are able to hold the price of rice till August. And for the 500 essential items, we have promised to hold prices and even give discounts until May”. Link
