Gen Y consumers want their financial services provider to be reliable and trustworthy, and "do not want their bank as a Facebook friend or try to be cool", said Graham Brown, cofounder and partner of research firm, Mobile Youth. Full story
OPINION: Banks shouldn't act 'cool' with Gen Y consumers - Jamie Yap
ZDNet Asia, 28 Feb 2011
SINGAPORE--Generation Y users prefer their bank to fulfill its core functions rather than be "friends" on social media platforms such as Facebook, according to a new survey, which highlights mobile phones as digital natives' key access points for banking services.
Gen Y consumers want their financial services provider to be reliable and trustworthy, and "do not want their bank as a Facebook friend or try to be cool", said Graham Brown, cofounder and partner of research firm, Mobile Youth. Full story
Gen Y consumers want their financial services provider to be reliable and trustworthy, and "do not want their bank as a Facebook friend or try to be cool", said Graham Brown, cofounder and partner of research firm, Mobile Youth. Full story
