Singapore Airlines sponsors Discovery Channel

Media Week, 6 Jan 2011
Discovery Channel has signed up Singapore Airlines for a major year-long sponsorship deal across its 13 channels and online platforms.
The deal, brokered by Jane Reynolds, brand solutions manager at Discovery Networks UK, Damien Gillman of MEC Access, and Tony Lusk of Singapore Airlines, aims to raise awareness of the airline's luxury travel offering, targeting an upmarket male audience. Full story

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