OPINION: How to propel a book to bestseller status - James Gomez

The Malaysian Insider, 21 Oct 2010
OCT 21 — “Once a Jolly Hangman: Singapore Justice in the Docks” is about to become Malaysia’s Strategic Information and Research Development Centre’s (SIRD) bestseller to date.
The book has seen four print runs of 2,000, 1,000, 1,000 and 2,000 in just five months, totalling 6,000 copies with over 5,500 copies already sold.
If the British author of “Once a Jolly Hangman”, Alan Shadrake, had not been arrested, prevented from leaving Singapore, prosecuted for contempt of court and investigated for criminal defamation, the book at best might have sold only 1,500 copies over a full year, said Chong Ton Sin, the face of the Malaysian book distributing company and publishing imprint SIRD. Full story