The MDA said today that the cross-carriage mandate "will allow one retailer to leverage on another retailer's platform to widen the distribution of the former’s channels. For example, if StarHub signs up an exclusive contract, the remedy is akin to requiring StarHub to lease network equipment and infrastructure from SingTel, to deliver StarHub's TV content to consumers who prefer to receive it through SingTel’s infrastructure, and vice versa. The content continues to be branded in its original form featuring StarHub’s branding and commercials. The subscriber relationship also remains between StarHub and the consumers, and the consumer pays StarHub, not SingTel. In fact, StarHub already leases network infrastructure from SingTel today for delivery of its cable-TV programs. The content affected by the cross carriage measure is not resold, but merely carried on another platform." Full Story
MDA Clarifies Cross-Carriage Rules
WorldScreen.com, 18 May 2010
The MDA said today that the cross-carriage mandate "will allow one retailer to leverage on another retailer's platform to widen the distribution of the former’s channels. For example, if StarHub signs up an exclusive contract, the remedy is akin to requiring StarHub to lease network equipment and infrastructure from SingTel, to deliver StarHub's TV content to consumers who prefer to receive it through SingTel’s infrastructure, and vice versa. The content continues to be branded in its original form featuring StarHub’s branding and commercials. The subscriber relationship also remains between StarHub and the consumers, and the consumer pays StarHub, not SingTel. In fact, StarHub already leases network infrastructure from SingTel today for delivery of its cable-TV programs. The content affected by the cross carriage measure is not resold, but merely carried on another platform." Full Story
The MDA said today that the cross-carriage mandate "will allow one retailer to leverage on another retailer's platform to widen the distribution of the former’s channels. For example, if StarHub signs up an exclusive contract, the remedy is akin to requiring StarHub to lease network equipment and infrastructure from SingTel, to deliver StarHub's TV content to consumers who prefer to receive it through SingTel’s infrastructure, and vice versa. The content continues to be branded in its original form featuring StarHub’s branding and commercials. The subscriber relationship also remains between StarHub and the consumers, and the consumer pays StarHub, not SingTel. In fact, StarHub already leases network infrastructure from SingTel today for delivery of its cable-TV programs. The content affected by the cross carriage measure is not resold, but merely carried on another platform." Full Story
