Changi Airport Group aims to drive footfall and retail spend with vital new initiatives

The Moodie Report, 31 May 2010
SINGAPORE. Changi Airport Group has launched a series of new initiatives to drive retail spend at Singapore Changi Airport. These include the creation of a new ‘Be A Changi Millionaire’ prize draw plus the extension of GST-absorbed shopping to airport terminals 1 and 2.
The ‘Be A Changi Millionaire’ Draw will see one Changi shopper or diner become a Singapore Dollar millionaire at the start of 2011. The promotion, which kicks off on 1 June 2010, offers a Grand Prize of S$1 million in cash. In addition, 188 other winners will win cash prizes totalling more than S$200,000. Full Story