Women Purchase More Items Online in Singapore but Male Shoppers Spend More: MasterCard Survey

NewsMaker, 19 Mar 2010
Singapore: When it comes to online shopping, men in Singapore are the big spenders as they out-shopped their female counterparts by over 20%, according to the latest survey on online shopping habits by MasterCard Worldwide in fourth quarter last year. Male online shoppers spent an average of US$852, compared to the US$693.7 spent per female shopper over a three-month period. Women tend to make more purchases however, as the survey found that female shoppers bought an average of 4.9 items per shopper compared to the 4.3 items per shopper bought by males in the same period. Full Story