Singapore targets consumers with optimism

The Malaysian Insider, 11 Mar 2010
SINGAPORE, March 11 — Singapore has unveiled a new global tourism platform, promising to create an experience centred around its visitors.
The country unveiled YourSingapore March 5, a new national tourism branding with the www.yoursingapore.com website at the centre of the activity.
The website allows visitors to view activities before planning and sharing their itinerary with others, merging a social-media based approach with Singapore-oriented content provided by events, companies and bloggers. Full Story