The Singapore Tourism Board (STB) launched their new brand, “YourSingapore”, and digital strategy at ITB Berlin, the world's largest travel trade fair, yesterday, and already the blogosphere is abuzz with chatter.Following WIT's posting and its posting in TNooz, travel technology pundits have shared their comments on the move by a tourism board to move towards a customer-direct and largely digital approach.
Jeremy Head, who runs the Travel Blather blog, commented, "I was in Singapore for the launch of their previous ‘Uniquely Singapore' brand around 5 years back and remember most of us were a tad underwhelmed. It felt very ‘me too'. Full Story
