The good news for media owners in Asia is that the region’s consumers have considerably more trust in media than the global average - 57 per cent against 45 per cent, according to a recent survey from Edelman. But before they congratulate themselves too much, these owners need to be made aware of one important trend: this trust is slipping, particularly in India and Japan.In India, for example, while the media industry is booming, the fierce battle for advertising revenue has eroded media credibility. “There have been well-documented cases of political parties and candidates bribing the media, primarily in print,” says Edelman’s Asia-Pacific president, Alan VanderMolen. Full Story
