MUMBAI: The global downturn has upset Big FM's plans to spread its footprint overseas.The deal between Reliance Media World, the company which runs its radio business under the Big FM brand, and Singapore-based MediaCorp Network has gone kaput much before it could run its full five-year course.
According to sources, Big FM stopped syndicating content to MediaCorp from 27 November.
The downturn affected Big FM's business deal with MediaCorp. "An advertising slump did not make the business model viable for Big FM. The costs did not justify the revenue," says a source.
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