CSR Asia, 23 Sep 2009
Whilst only a tiny dot on the world map, Singaporeans have always prided themselves in the Singapore Brand. In the Prime Minister’s latest annual rally speech in August, he elaborated on how Singapore is still attracting MNCs and getting good long term projects and for him has retained its one key strength, ‘the Singapore brand name – a sense of dependability and quality assurance’. This led me to think more about the Singapore brand, and some of the companies that for Singaporeans are synonymous with dependability and quality assurance.
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