BrandRepublic, 26 Jun 2009, Kenny Lim
SINGAPORE - Singaporean companies are failing to invest in their brands, according to a study by Brand Finance, with the city-state's top firms losing up to US$203 billion in intangible assets and brand value in the past year.
The Brand Finance Global Intangible Finance Tracker 2009 gauges the percentage of company value that is based on intangible assets. For the top 50 brands in Singapore, the survey concluded that 11 per cent of their combined ‘enterprise value’ of US$25 billion was vested in intangible assets, compared with 52 per cent in last year’s study.
Read More
