Singapore uses new media to boost recruitment

futureGov, 26 May 2009, Crystal Low
Singapore’s Ministry of Home Affairs (MHA) has seen recruitment numbers for its police, civil defence and prison functions rise significantly this year, thanks in part to MHA’s use of new media platforms such as Facebook and YouTube to appeal to young Singaporean job-seekers.
More than 400 junior officers and 70 senior officers have been recruited by the ‘Home Team’ so far this year - a more than twofold increase on the same period in 2008. However, with a target of 1,500 officers for the whole year, Second Minister of Home Affairs K Shanmugam said that the Ministry has “some way to go” to achieve its recruitment goals.
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