BrandRepublic, 9 Apr 2009, Benjamin Li
HONG KONG - Singapore Grand Prix has tasked Impact Asia to beef up the PR initiatives in Hong Kong and China, to attract more families and young couples to go to Singapore and watch the second Grand Prix night race on September 25-27.
Impact Asia’s mission during the next few months leading up to September is to build up awareness and excitement for Formula One through media outreach in Hong Kong and China, particularly in Shanghai and Beijing, running PR promotional events in F&B hotspots that are popular for expats, as they are key target audience, in order to driving ticket sales up.
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