Brandrepublic, 10 Mar 2009, Asiya Bakht
SINGAPORE - The eagerly awaited Youth Olympics Games (YOG) briefing recently turned out to be disappointing for agencies after the Singapore Youth Olympics Games Organising Committee (SYOGOC) revealed it is on the lookout for a creative agency to sponsor the games.
What this means for agencies is that instead of being paid for their work they will need to work on the brief free of charge. Most agencies invited to the briefing said they were surprised to hear of this unusual arrangement.
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