Taiwan News, 26 Mar 2009
Singapore, March 25 (CNA) Taiwan's male pop stars have won the adoration of many female fans in Southeast Asian countries, including in Singapore, driving a lot of them to travel to Taiwan where they snap up items for which the celebrities act as spokesmen, according to a local newspaper.
The strategy of using Taiwanese male heartthrobs to promote products has apparently racked up impressive business revenues for sponsoring companies, which mainly produce items for women's use, the Singapore-based Lianhe Zaobao reported on Wednesday.
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