Brandrepublic, 27 Mar 2009, Kenny Lim
SINGAPORE - The Promote Mandarin Council has unveiled a 10AM Communications-developed integrated drive as part of this year's Speak Mandarin campaign to cultivate Singaporeans' passion for the language.
A series of seven TVCs debuted this week to generate awareness for the campaign, which can be seen throughout the year through print, outdoors, radio and on-ground promotional activities. Another series of TVCs will also premiere at a later stage.
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