Reuters, 24 Mar 2009, Miral Fahmy
SINGAPORE (Reuters) - Want to get across to Asia's youth? Do it through media or music, with a survey revealing that most spend on average 10 hours a day watching TV, on the Internet, reading magazines or listening to the radio.
In findings bound to cheer advertisers, the annual Synovate Young Asians survey, which polled some 13,000 people aged between 8 and 24, also showed many of these youth have a say over a variety of purchases ranging from their own snacks and clothes to the family holiday and even the family car.
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