M&C, 11 Feb 2009
Singapore - The Singapore Tourism Board on Wednesday announced a 90-million-Singapore-dollar (59.71-million-US-dollar) initiative to help the local tourism sector ride out the global economic downturn as the city-state was expecting a drop in tourism arrivals.
The board said the year long programme was to include a global marketing campaign with its main focus on attracting tourists from China, India, Indonesia and Malaysia. It also wants to woo visitors from emerging markets, such as Vietnam, and Changi Airport stopover travellers from Australia, Germany and Britain.
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