The Malaysian Insider, 11 Feb 2009
SINGAPORE, Feb 11 – Singapore, expecting its tourism industry to dip further this year following the gloomy global economic outlook, today laid out a S$90 million (RM216 million) plan and launched a “2009 reasons to enjoy Singapore” global marketing campaign to boost the sector.
Aptly named BOOST (Building on Opportunities to Strengthen Tourism), the plan aimed to help the dwindling Singapore’s tourism sector “overcome the clear and present challenges”, according to Senior Minister of State for Trade and Industry S. Iswaran
Read More
