BrandRepublic, 6 Jan 2009, Kenny Lim
SINGAPORE - Singapore Press Holdings (SPH) has expanded its location-based advertising (LBA) SMS service to include SingTel and StarHub.
The service, first launched in November 2007, had previously partnered only with M1. With all three Singaporean telcos in the fold now, advertisers can reach a combined mobile phone base of more than four million subscribers, or 80 per cent of Singapore’s population.
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