9 Aug 2008
Part I
New product development can be a highly complex exercise. The outcome of it often reveals a lot about management processes within a company.
For example, the long delay in Airbus' delivery of the double-decker A380 showed up a critical organisational weakness -– the failure to integrate its German and French arms to the point where they were using different and incompatible software to design the superjumbo's electrical system.
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After all the thought that went into the redesign of the print version, the management seemed to have let the internet boys do whatever they wanted. The result is something like what your home will look like after you have permitted your teenage sons to host a party.
To begin with, there are three online sites, as mentioned in Part 1. One site is called Straits Times Breaking News, another called Straits Times Digital, and a third, called Straits Times e-paper.
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