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The rush to serve higher education needs around the world is creating marketing challenges for countries trying to fill the void. WBFO's Joyce Kryszak was in Singapore where she found that branding is helping East meet West.
The outdoor hawker centers in Singapore are legendary. Stall owners in these open air food courts hustle customers to their tables, thrusting tantalizing menus at them. You can have your carrot cake with prawn oyster omelet, barbequed sting ray, sugar cane juice or many other Singpaore favorites.
And, of course, eat while a street musician serenades you with some classic American tunes.
John Conceicao is with the education division of Singapore's tourism board. They are working to draw foreign students to Singapore. He said Singapore has a lot to offer them beyond a quality education.
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