The Sydney Morning Herald
27 Jun 2008
Singapore launched a spectacular PR offensive to sell treated sewage as drinking water to voters, writes Sunanda Creagh.
Recycled water is a PR disaster. How can governments convince voters they want to drink water made from urine? The former NSW Liberal leader Peter Debnam downed cup after cup of the stuff for the cameras before last year's state election, but the Premier, Morris Iemma, declared the people of NSW are "not ready" for water made from effluent.
Perhaps he could look to Singapore for lessons.
More than 5000 delegates from 60 countries have gathered here for the inaugural Singapore International Water Week conference and the World Cities Summit. Many are here to learn about the marketing and technology behind NEWater, Singapore's recycled water scheme since 2002.
>>>> More
