Asia-Pacific budget airlines Air-Asia Bhd. and Qantas Airways Ltd.’s Jetstar overtook full-service carriers in a brand-reputation survey as more passengers in the region turned to cheaper options amid a global economic slowdown.
Singapore Airlines Ltd. and Cathay Pacific Airways Ltd., among the world’s 10 biggest carriers by market value, were ranked below the two low-cost air-travel operators, according to the report compiled by Nielsen Holdings NV and research firm Campaign Asia released today.
Nielsen asked 400 respondents in each of 12 Asia-Pacific countries where it conducted the survey to name the top two brands they thought were most trusted or had the best reputation in 14 categories, including travel and leisure, it said. Full story
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