Singapore Airlines Finally Discovers Facebook and Twitter

Adage.com, 6 Sep 2011
Singapore Airlines is making its belated social-media debut this week, sending tweets for the first time and taking over an unofficial Facebook page that was run for years by an enthusiastic fan who picked up more than 100,000 fans.
The airline, a top carrier in Asia and one of the last airlines of its stature to embrace social media, has a lot of catching up to do. Full story