Singapore Tourism Board launches ‘2009 reasons to meet in Singapore’ campaign to draw MICE traffic from India

TravelBizMonitor.com, 29 Sep 2009
The Singapore Tourism Board (STB) recently launched ‘2009 reasons to meet in Singapore’, a MICE focused campaign under the ‘Building on Opportunities to Strengthen Tourism’ or ‘BOOST initiative. The campaign’s key objective is to encourage business travellers to visit Singapore and enhance Singapore’s proposition as a value-for-money destination.
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