Singapore government looking to encourage young Singaporeans to become carpenters with training and "rebranding"

China.org.cn, 6 Feb 2014
The labor movement and authorities of Singapore launched Thursday a voluntary wage ladder and a training funding program for carpenters, which is considered part of the "traditional skills sector" where local workers are at the risk of disappearing.
The NTUC, the Singapore Workforce Development Agency and the Singapore Furniture Industries Council, also jointly launched a 3. 5 million dollar (2.8 million U.S. dollars) program to train 180 local carpenters in the next two years. The funding will cover their training and salary subsidies for employers.
They are also considering efforts to rebrand carpenters as creative craftsmen to woo the young people. Full story

Related:
PM Lee assures young Singaporeans future is bright, opportunities are plentiful - Singapolitics.sg