Singapore Airlines cuts fuel costs by converting magazines to digital

MediaWeek.co.uk, 15 Mar 2011
Singapore Airlines has abandoned the paper version of three of its in-flight titles on two of its Boeing 777-300 ER carriers.
The airline has worked with SmartPapers Aviation to replicate the content of its magazines as digital-only products, available on screens on the back of airline seats.
Magazines SilverKris, KrisShop and KrisWorld are all available as digital-only versions on these two planes, Fipp's Innovations in Magazines 2011 World Report says. Full story