Sawf News
13th Feb 2008
"Singapore's mobile network operator M1 is experimenting with sending text messages to its more than one million subscribers when they come within 100 metres of a shopping district in the centre of the city. The company says it sends 200,000-300,000 messages a day with what it claims are valuable promotions from more than 40 shops, restaurants and bars in and around the Orchard Street commercial centre."